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Danish Broadcasting Corporation, DR is the state-owned Danish media company which issues news, culture, entertainment and information via television, radio, internet and mobile platforms. DR is a Public Service media provider with broad coverage and audience connection.

As part of a value based identity process, the organisation was rebranded to coincide with the relocation of their headquarters, in 2006, to Amager, Copenhagen.

Acrylic signs were specified throughout. Interior direction finding signs to studios, layout charts, door signs and exterior monoliths were all produced in acrylic. In addition, supergraphics and studio numbers were mounted using self-adhesive film.