The Danish government set new national targets for the Danish population’s health. Everyone who wants to live a healthy life, should have equal opportunities for it. “Sundere liv for alle” / “A Healthier life for all” is the government’s bid for a new framework for an ambitious prevention policy. This is done through partnerships across public institutions, civil society and the private sector.
The Ministry of Health approached us to create a logo and logotype for the campaign “A Healthier life for all”.
Front Nordic designed a visual system focusing on the idea of ambassadors (celebrities) and an iconographic approach using a circle with many openings as a visualization of the many approaches to a better health and the health system. Our work consisted of logo and logotype, design manual and outdoor promotion materials.
Roskilde 2030 / City Branding
In November 2009 one of the large former factory building in the new cultural hub Musicon in Roskilde opened the doors for an event arranged by the City Council Department for Children and Culture.
70 students representing a variety of educational institutions joined 30 established professionals working within the areas of culture and politics. Together they spent the day as a part of a userdriven innovation process, shaping the future scenarios for the city of Roskilde.
The work involved the three key diciplines at Alavi, brand identity and brand environments. In short we designed the process, delivered the methods and tools and finally completed the analysis of the data material from the user involment phases of the process. On top of this stratigic facilitation we designed a complete visual package, including graphic- and physical design for the event.
Brand identity for Teleclub
Teleclub is the No. 1 broadcast provider in Switzerland. In order to establish a strong cross platform brand identity Teleclub wanted a powerfull identity program to link the mother – and sub brands.
The brand program won the prestigeous Gold Promax Award in New York.
Brand identity for Copenhagen TV Festival
Copenhagen TV Festival has been the annual must-go event in the Danish television industry since 1999 attracting independent producers, journalists, program planners and broadcasters. Each year Copenhagen TV Festival gathers around 1000 professionals in central Copenhagen. Making the festival a unique spot to meet all of the creative content-oriented decision-makers of the Danish industry.
The festival is a generous place to be where ideas and experiences are shared. It is a place where professionals can network with some of the best TV-professionals in the world as well as learn about trade, tendencies and new business models.
TV Festival approached us to create a new brand identity system.
Brand identity for XENIA PHARMA
XENIA PHARMA is a private independent consultancy company. XENIA PHARMA provides evidence based consultancy services within pharmacology, toxicology, regulatory affairs, quality assurance, and project management for life science projects and products.