Tryg Insurance / Icon The Hear
As an icon of the Living House and a symbol that captures the company spirit. This icon is suspended above the main entrance of the Danish headquarter, standing tall at the height of 7 m. The ‘Heart’ welcomes the employees and visitors of Tryg as they enter the building. The objective of the heart is to add a symbolic strength and reinforce value, in turn creating an impression and generating expectations.
As an icon of the project and a symbol that captures the company spirit, Alavi has designed a logo and symbolic shape, a heart. This icon is placed in the entrance and reception area. The heart greets the employees and visitors of Tryg when they enter the Danish headquarter. The objective of the heart is to add a symbolic value, setting the tone and creating expectations.
