As an icon of the Living House and a symbol that captures the company spirit. This icon is suspended above the main entrance of the Danish headquarter, standing tall at the height of 7 m. The ‘Heart’ welcomes the employees and visitors of Tryg as they enter the building. The objective of the heart is to add a symbolic strength and reinforce value, in turn creating an impression and generating expectations.
As an icon of the project and a symbol that captures the company spirit, Alavi has designed a logo and symbolic shape, a heart. This icon is placed in the entrance and reception area. The heart greets the employees and visitors of Tryg when they enter the Danish headquarter. The objective of the heart is to add a symbolic value, setting the tone and creating expectations.
The Danish Parliament / Brand Identity for A Constitutional Debate
The Danish Parliament wished to promote their campaign for a debate about the Danish constitution using a distinct graphic expression. The inspiration for the logo came from the old nordic Viking meeting arena for discussing serious issues – called “Tingstedet”. The result was applied to a series of campaign products.
Hans Christian Andersen 200’th birthday
Not surprisingly, the celebration of Denmark’s most famous writer, Hans Christian Andersen, was a big and special event. Masoud Alavi was commisioned to solve this prestigious design assignment. Interestingly enough, the match turned out to be ‘a perfect marrige’ between the famous paper clippings of Hans Christian Andersen and a Persian design tradition for ornamentation. A perfect birthday ‘wrapping’.
Interaction and participation is a trend. Everybody has something to say. This design allows passers-by to influence the look and the character of a sign using a mobile phone. The sign was displayed at Danish Design Center in May 2008.
The Wazhe (واژه) is a Facebook page created specifically to protect literary and cultural terms in Persian. The literal English translation of “The Wazhe” is “Word”. Facebook pages are an effective and useful tool, allowing organizations such as “The Wazhe” to communicate their message to a world audience.