Jensen Analysis specializes in mentoring entrepreneurs. Jensen Analysis work with a wide range of clients, from Maersk to Deloitte to the World Bank, by helping them master the economic and career analysis that supports and advances their goals.
Jensen approached us to create a new brand identity system. Narrowing in on Function’s expertise in designing hinge & linkage mechanisms, we designed a typographic system based on a hinge/pivot system.
We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online. Stationary / Signage / Website / Merchandise.