The Danish government set new national targets for the Danish population’s health. Everyone who wants to live a healthy life, should have equal opportunities for it. “Sundere liv for alle” / “A Healthier life for all” is the government’s bid for a new framework for an ambitious prevention policy. This is done through partnerships across public institutions, civil society and the private sector.
The Ministry of Health approached us to create a logo and logotype for the campaign “A Healthier life for all”.
Front Nordic designed a visual system focusing on the idea of ambassadors (celebrities) and an iconographic approach using a circle with many openings as a visualization of the many approaches to a better health and the health system. Our work consisted of logo and logotype, design manual and outdoor promotion materials.